React Native development has become a game-changer in the mobile app world. When choosing React Native app development services, businesses build mobile apps more efficiently and cost-effectively. Instead of creating separate apps for iPhone and Android, React Native allows companies to maintain a single codebase that works for both platforms.
What makes React Native development particularly attractive is its ability to create apps that feel truly native to each platform. Whether you're working with an experienced React Native development company or building in-house, the end result is an app that performs smoothly and looks natural on both iOS and Android devices. Both operating systems care of their users and constantly try to enrich the offer. One of the most important releases was App Clips.
Announced during the Apple Worldwide Developers Conference (WWDC) 2020, the release of a feature called App Clips was a really big deal in the technology world. Here’s a quick overview why.
An app clip is a small part of your app that’s discoverable at the moment it’s needed. App clips are fast and lightweight so a user can open them quickly. (...) users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app.
This article covers App Clip use cases and a short guide on how to create them when React Native development is considered.
What Are App Clips?
App Clips are lightweight versions of iOS apps that users can launch instantly without full app installation. Think of App Clips as bite-sized pieces of apps that you can use instantly - no download needed. But here's the thing: they're not really about giving you a test drive or demo of the app. Instead, they're about taking one specific thing you want to do (like paying for parking or ordering coffee) and making it quick and easy to do right when needed.
However, you can't just have an App Clip floating around on its own; there needs to be an entire app in the App Store to which it's connected. So you can treat the Clip basically as its mini-version. So you can take a part of your app, put it in an accessible spot, and gain a new way of promoting your business.
App Clip Use Cases
An example would be a clip of a food delivery app that allows you to order a meal from a specific restaurant hassle-free while allowing you to download the full app (and access more restaurants). Another example is a messaging app clip that lets you know which of your friends are using the service.
If you're still not convinced where App Clips could be helpful, recall a moment when a friend shared a TikTok video, and you didn't have the app installed. Rather than redirecting to Safari like most apps, TikTok uses App Clip. The link recipient can scroll through more videos and is occasionally prompted to download the full app for more.
The possibilities are virtually endless, and in theory, creating an App Clip is easy because it’s developed in the same Xcode project as your full app using the iOS SDK. If the user is happy and wants to download a full app, you can even persist with any information the user has provided and seamlessly transition.
The App Clips can be hidden under NFC tags, QR codes, Safari App Banners, and various links, so there are also a lot of cool ways to integrate them with the day-to-day environment of a potential user.
New App Clips Capabilities–iOS 17
Since their introduction in 2020, the Apple team has constantly improved the experience of using and implementing App Clips. Starting with iOS 17, Apple has increased its size limit, enabling developers to include even more features. Now, App Clips can be up to 50MB for digital invocations—such as links opened from Safari or Maps—and 15MB for invocations through NFC tags, QR codes, or App Clip Codes, a feature introduced with iOS 16. This marks a significant upgrade from the earlier limit of 10MB, enabling App Clips to provide a much richer and more functional user experience.
Another great feature introduced with iOS 17 is the ability to open an App Clip from any app. Previously, App Clips could only be triggered through specific methods, such as links or QR codes. Now, developers can launch an App Clip directly from within their app. For instance, a meal-planning app could seamlessly integrate with a grocery shopping app's App Clip, enabling users to order the ingredients needed for their planned meals quickly. This feature enhances user experience and creates opportunities for apps to attract a wider audience.
A small but powerful enhancement to App Clip links was introduced in iOS 16.4. Links to App Clips now support additional parameters, allowing developers to pass values directly through the URL. The link should look like this: https://appclip.apple.com/id?p=&key=value.
Parameters, added as key-value pairs, can be retrieved by the App Clip, opening up new possibilities for creating personalized experiences. For example, if your App Clip is a demo for a mobile game, this feature could allow you to specify which character the user starts with.