How Companies Across 7 Industries Use Vue.js to Power Their Frontend

Although I cannot speak for all of them, I’ve got a pretty decent sample of answers, and many of them mentioned Vue’s performance, flexibility, simplicity, and strong community support among the reasons why they decided to leverage this framework. In their opinion, Vue provides a path to faster development cycles, improved team efficiency, and reduced technical debt—critical factors in delivering sustainable, scalable digital products.

I personally enjoy working with Vue because it offers an end-to-end solution. On the company level, we consciously stick to Vue for several reasons: its performance, ease of use, and strong community support. - Łukasz Lewandowski, Principal Javascript Developer at Booksy

What makes Vue.js especially compelling? Of course the list doesn't exhaust the topic, there are many more reasons why Vue is a popular choice in 2025 but these are most commonly mentioned.

• Progressive architecture. Vue’s core strengths lie in its progressive architecture, which allows teams to incrementally adopt the framework without rewriting entire codebases, making it ideal for modernizing legacy systems. 

• Component-based structure. It promotes clean, reusable code, while tools like the Composition API and single-file components offer flexibility for building complex, modular applications. 

• Gentle learning curve. It accelerates onboarding for new developers, and its light opinionation ensures teams can scale from small MVPs to enterprise-grade systems without being locked into rigid patterns. 

• A thriving ecosystem. With tools like Vue Router, Pinia, and Vite, Vue offers everything from routing and state management so that you can build fast and efficiently. 

Let’s start with examining how a large-scale enterprise in the technology sector leveraged Vue and what the main gains were for GitLab. 

GitLab is the most comprehensive open-source DevSecOps platform, launched in 2011. The platform automates software delivery, boosts productivity, and secures the end-to-end software supply chain. It helps teams manage the entire software development lifecycle in a single application by streamlining workflows and fostering collaboration. GitLab counts 3,300+ contributors and over 30 million registered users. By 2024, the company employed 1800 people in 65 countries.

Challenge: GitLab’s legacy Ruby on Rails frontend lacked interactivity—each user action triggered full-page reloads, making the application feel slow and outdated. As the product grew more complex, manually adding JavaScript into Rails templates led to a clumsy, hard-to-maintain codebase that couldn’t scale effectively.

Solution: GitLab adopted Vue.js to introduce interactivity progressively without a full rewrite. Vue’s simplicity, flexible integration with Rails, and support for component-based architecture allowed the team to modernize incrementally, improve developer productivity, and eventually transition toward a more SPA-like frontend.

“Architectural evolution is messy and incremental. Vue gave us a path to scale without a rewrite. Vue.js struck a balance between simplicity and performance, making it ideal for a large, collaborative codebase like GitLab's. ” – Natalia Tepluhina, GitLab Principal Engineer

Outcome: Adopting Vue has led to measurable improvements in both performance and usability:

• Faster load times and smoother interactions lead to increased user satisfaction scores.

• Reduction in development time for new features, improving our time-to-market for releases.

• Vue's clear architecture and maintainability improved collaboration within the global team, resulting in higher code contribution rates from the community.

Livestorm is a France-based video engagement platform designed to help organizations run powerful, interactive online events—from webinars and product demos to virtual meetings. Livestorm supports companies in over 40 countries and serves a global customer base, including major brands like Notion, Atlassian, and Intercom. 

We talked to them for the first time a few years ago for one of our previous State of Vue.js Report where they shared the beginnings of Livestorm's journey with Vue.

Source: Livestorm

Challenge: Livestorm wanted to build a reliable real-time webinar software from scratch and make an impact in a highly competitive market with only a handful of Vue.js experts in Paris back in 2017. They wanted to attract initial customers and validate the product idea.

Solution: Building a quick MVP with Vue.js on the frontend was the answer to creating a high-performance, visually attractive app. Vue enabled the creation of modular dashboards and interactive live session tools, which are core elements of Livestorm’s user experience.

Outcome: Livestorm received instant positive feedback from customers resulting in rapidly growing business with 20-30% revenue growth month to month. Now Livestorm uses Vue.js as the primary framework for their web app frontend which powers the event creation dashboards, live session controls, interactive features like chat and polls. 

Fathom is an award-winning all-in-one financial intelligence platform founded in 2010 in Australia. Designed to help businesses make smarter decisions, it offers powerful tools for management reporting, forecasting, and financial analysis. Today, Fathom supports over 80,000 businesses worldwide, helping them track performance, uncover trends, and identify growth opportunities. 

Fathom uses Vue.js in its privacy-first analytics dashboard, giving users real-time insight into website traffic. Vue powers interactive data visualizations (simple, clean UI consistent with their minimalistic brand).

Source: Fathom

Challenge: The team faced significant scalability and maintainability challenges, including inefficient code bundling, outdated design with fragmented styles, and inconsistent architecture riddled with duplication. Debugging was difficult, and reliance on outdated or poorly supported libraries introduced significant business risk.

Solution: The team began by incrementally transitioning legacy features into a new Vue-based architecture while building all new features using modern Vue tooling. They created a proof of concept to gain buy-in, assembled a working demo, and presented it to management for approval.

Outcome: The new Vue-based architecture resulted in a codebase that’s easier to maintain, test, and reuse across multiple applications. It also significantly improved performance, cutting memory usage by 50% and reducing the overall stylesheet size by 67.3%.

DocPlanner is the world's largest healthcare platform for booking medical appointments and a leading SaaS solution provider for doctors, clinics, and hospitals. It has over 100 million users worldwide who book over 22 million appointments monthly, with 280,000 active specialists. Founded in 2012, the company expanded its operations to 13 countries and now boasts a team of over 2,800 specialists in offices worldwide. 

Challenge: DocPlanner’s PHP-based stack (Symfony, Twig, jQuery) struggled to meet performance, compliance, and localization demands. The legacy stack became unsustainable with regulatory, performance, and localization demands across 13 countries.

Solution: Vue enabled a gradual migration—from embedding components in Twig to building SPAs for doctor-facing tools and internal UIs (like the Watson Design System).

Outcome: Vue accelerated development, supported flexible architecture, and improved accessibility. Even AI-powered assistants like Noa were later migrated to Vue to enhance maintainability and speed of iteration.

Merck Group is a German multinational science and technology company, with about 60,000 employees and a presence in 66 countries. They combine three specialized, innovation-driven businesses: Life Science, Healthcare, and Electronics. The company aims to advance human progress through scientific innovation, developing breakthrough therapies, cutting-edge research tools, and high-tech materials that address global challenges. The Diabetes Online Risk Assessment is one of their products. 

Challenge: Merck needed to overhaul the existing Diabetes Online Risk Assessment application, which faced significant issues, including extremely poor internet connectivity across target regions. The application needed to balance lightweight performance with visual appeal while maintaining educational effectiveness and accessibility on older mobile devices.

Solution: Vue enabled building a lightweight frontend which was optimized specifically for slow internet connections and supporting local African languages. Vue was used to create a separate version tailored for Opera Mini browser users which account for 60% of mobile users. 

Outcome: Vue allowed for creating an ultra-lightweight application weighing only 0.7 MB. It improved accessibility for users with limited connectivity and offered outstanding performance in all circumstances. Users received an enhanced experience across diverse mobile devices. 

Source: Merck Case Study

Alokai (formerly Vue Storefront) is a world-leading headless storefront e-commerce for online businesses. Alokai is now used among 3,000 retailers globally and has an expansive developer community that exceeds 11,000 people worldwide who use the product to build their applications, support others, and contribute to its open-source core. It was awarded in the Europas Tech Startup Awards 2022 as the hottest eCommerce & Retail tech startup.

Challenge: In 2017, large e-commerce companies faced growing pressure to deliver fast, responsive, and customizable user experiences. However, traditional monolithic e-commerce platforms had limited customization and performance. Alokai wanted to enable the shift toward API-first and headless architectures and needed a developer-friendly framework that would support this approach. 

Solution: Alokai introduced a modular, headless e-commerce frontend based on the Vue.js framework. Vue offered a balanced, approachable learning curve and just enough structure to guide developers without overwhelming them.

Outcome: Choosing Vue enabled easier onboarding, faster customization, and smoother integration with backend services across legacy systems. The simplicity and accessibility of Vue.js boosted Alokai’s early growth, attracting over 11,000 developers and 200+ companies to its open-source ecosystem.

Easyship is a global shipping platform that enables e-commerce businesses to manage logistics, shipping rates, taxes, and customs in one streamlined interface. Used by merchants in over 100 countries, it connects sellers to a network of over 250 shipping solutions worldwide.

Challenge: Easyship’s legacy frontend, built on AngularJS, became increasingly hard to scale and maintain. The team faced issues with performance, outdated tooling, inconsistent styling, and an architecture that was difficult to test, debug, and extend.

Solution: Easyship adopted an incremental approach, gradually rewriting legacy modules and building new ones using Vue’s component-based architecture while ensuring the app remained fully functional during the transition. For best performance, they utilized Vue with a Nuxt.js + Express-based setup, with MongoDB for translations. 

Outcome: Frontend refactoring using Vue.js was more than successful–the Vue.js migration led to a cleaner, more maintainable codebase. Overall website performance increased by 37%, conversion rates improved by 36%, and users began spending 19% more time on the website. Combined, all these improvements translated to a lot of new business.

Source: Easyship Case Study

Hack The Box is the Cyber Performance Center with the mission to provide a human-first platform to create and maintain high-performing cybersecurity individuals and organizations. Launched in 2017, Hack The Box brings together the largest global cybersecurity community of over 3 million platform members.

Challenge: Hack The Box started with jQuery and Laravel Blade templates. This approach worked for early adopters but quickly became fragile and inefficient as the platform scaled to over 3 million users globally, who required enhanced performance and stability from the platform. The legacy system showed some limitations in terms of optimization and maintenance. Hack the Box needed a reliable framework that could support their growing needs and align with the security principles 

Solution: Vue was adopted gradually, first in hybrid components within Blade templates, then fully migrating key products (HTB Labs and Academy) from jQuery to Vue 2, and later to Vue 3. The Composition API helped smooth the upgrade path. The process was methodical, and incremental changes were made to ensure a smooth transition

Outcome: Vue improved performance, modularity, and developer onboarding. Hack The Box reduced delivery time, improved UI responsiveness, and made the platform easier to maintain while supporting enterprise-grade growth and security needs. Vue also improved Hack The Box’s competitive advantage–it's fast and efficient, which helps respond rapidly to community feedback. 

Booksy is the largest and fastest-growing cloud-based booking platform connecting beauty, wellness, and health professionals with local customers. Since its 2014, the company has expanded to serve multiple significant markets, including the US, UK, Spain, and France. Booksy quickly became a solution loved by consumers (4.9+ app rating) and appreciated by business owners. 

Challenge: Booksy’s rapidly expanding application suite was built on AngularJS and Backbone—hard to maintain, slow to scale, and cumbersome for cross-team development. Booksy needed a more advanced development tool that would provide beautiful and functional interfaces, speed up the development process and adapt to the growing user base. 

Solution: Booksy migrated to Vue 2 and later Vue 3, using a micro-frontend architecture to build independent SPAs for marketplace and provider features (e.g., scheduling, reporting, payments). 

Outcome: Vue enabled Booksy to standardize its tech stack, improve developer mobility between projects, and ship features faster across a global product used in dozens of countries. Having all applications written in the same tech stack is a strategic move that provides comfort and flexibility and allows developers to move seamlessly within teams and projects, react to needs promptly, develop faster, and remove bottlenecks. Vue was fully adopted across 10+ apps with micro-frontend architecture.

GiveDirectly, founded in 2008 in New York, is the first and largest nonprofit organization that allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty. Since the beginning, they have delivered $800M+ in cash to over 1.6 million people in need. GiveDirectly was titled one of the top-rated charities from 2012 to 2022 by GiveWell–the highly selective rank, recommending only 1% of the organizations reviewed. 

Challenge: GiveDirectly’s original donation site was functional but dated—slow, not mobile-optimized, and unable to handle modern user expectations or accessibility standards.

Solution: Vue and Nuxt were chosen to rebuild the donation platform with a mobile-first, responsive design. Features included screen reader support, keyboard navigation, real-time form feedback, and flexible payment integrations.

Outcome: The improved user experience significantly boosted donation conversions and credibility. Vue’s modular architecture enabled the quick rollout of new fundraising features, such as campaign builders for COVID-related projects.

As a CTO navigating the ever-evolving tech landscape, you need solutions that deliver both developer efficiency and business impact. Vue.js stands out for its unique ability to balance scalability, speed, and developer efficiency. These reasons make more than 93% of all respondents in the State of Vue.js Report 2025 use Vue again for their next project.

As presented by real-world case studies in this article, Vue.js development empowers businesses to solve complex performance challenges, deliver smoother user experiences, and power their frontend stacks. Whether you create a quick prototype or overhaul an enterprise-level application, Vue crushes. 

If you want dive deeper into the mentioned Vue.js case studies, explore the latest State of Vue.js Report 2025. It showcases how companies across various industries have leveraged Vue.js and Nuxt development to create high-performing, scalable applications–overall 16 different stories with impressive outcomes.

Need help making a strategic tech decision? As the official Vue.js and Nuxt partner, we've delivered over 40 successful Vue.js projects. Unlock the full potential of Vue with Monterail.