Web Development For A Shipping Platform

Easyship is a comprehensive shipping platform designed to simplify logistics for e-commerce businesses. It is an all-in-one shipping tool used by over 15,000 eCommerce sellers. Thanks to Vue.js implementation, the new, responsive Easyship website improved conversion rates by 36%.

Client’s feedback

Paul Lugagne Delpon

CO-FOUNDER AND CTO AT EASYSHIP

That was great

We worked with junior and senior developers on our project, and what impressed me the most were their technical skills. They were not only doing their tasks, but they were thinking about the solutions and suggesting optimal ones. That was great.

Scope and highlights

LIGHTWEIGHT VUE WEBSITE

SEO ENHANCEMENTS

PAGE SPEED IMPROVEMENTS

MONTHS TO DELIVER

36%

CONVERSION RATE GROWTH

37%

IMPROVED PERFORMANCE

The Challenge

Easyship is an all-in-one shipping tool used by over 15,000 eCommerce sellers.

They came to us with an existing marketing website that needed a complete rewrite to set themselves apart from the competition.

They were looking for development experts who would help them implement new designs and facilitate their transition from AngularJS to Vue. AngularJS was way too slow and an SEO nightmare.

The new version of the website was supposed to boost conversion rates (signups) and organic traffic.

They needed Vue.js experts who would take up the challenge and complete this rather sprawling project.

Key challenges

Building a lightweight Vue.js website according to existing designs and guidelines.

Implementing SEO practices for best visibility in search engines.

Providing an optimal experience for users to boost conversion rates.

Building a lightweight Vue.js website according to existing designs and guidelines.

Implementing SEO practices for best visibility in search engines.

Providing an optimal experience for users to boost conversion rates.

The Process

Easyship stayed in touch throughout the whole project by taking part in meetings and collaborating with programmers directly.

For best performance, we settled on a Nuxt.js + Express-based setup, with MongoDB for translations.

The development pace was super fast, especially at the very beginning, as we already felt confident with the setup from prior experience.

Working on logic-heavy pages, like the rates page or the crowdfunding campaigns page, was the most challenging part.

Our core efforts at this stage included:

A lot of CSS work with responsiveness as the top priority.
Vue.js development with Nuxt, Express, MongoDB.
Adding support for video and geolocation
Discussing deployment with our DevOps engineer and the SEO expert on the client’s side.

Team’s voice

Anna Chaberska

PROJECT MANAGER

Pure pleasure

Working with sleek, modern designs with lots of animations and SEO challenges, and using our beloved Vue.js in one project was pure pleasure. We’re so happy with the final result!

The Outcome

For Easyship, it was great to see that the implementation and designs were very concise. They got their website exactly as they wanted in less than three months.

The loading times and overall performance of their website improved by 37%. Thanks to the incredible powers of Vue.js, the new, responsive website improved conversion rates by 36%.

SEO-wise, the new implementation helped the Easyship team drive 14% more organic traffic which converts to new business.

The success of this project hinged on the following factors:

Ongoing communication about current work and priorities during standups, planning, and reviews.
Implementing best coding and marketing practices during the development.
Extensive prior experience with Vue.js among members of the production team.

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