Building the Front-end Layer of Ecommerce Mobile Application for Easyship

Their UX data showed that a mobile application was a next-in-line necessity. After confirming the business strategy and product roadmap, our cooperation rekindled. With the success of their business came the expansion to other countries, and an increase in their sales. Courier demand and market competitors created a new software need for the client.

Easyship’s backend team took care of the UX/UI design. They needed a team of developers that understood their web product and established business logic to build a mobile app from scratch that would stand out from their competitors, and be based on their API without touching the back-end.

• Building a mobile application from scratch, seamlessly integrated with their web platform and multilingual features.

• Co-working with the client’s internal backend team while in different time zones, calendars, and holiday schedules.

• Understand the product, business logic and user flows of the web application, and reflect it in the new app.

• Helping expand the mobile application with features that already existed in the web application.

This required understanding the logic and user flows of the existing product, and reflecting it in all the expected app features, such as push notifications, pick-up lists generators, and touch ID log-in.

The frontend was built using React Native and Typescript, and the team consisted of two developers, one PM, and one QA. The client had its own internal backend team and this part of the app couldn’t be touched. Because of their time zone, open communication was crucial for the collaboration. Fortunately, the Associate Product Manager’s hard work and openness to answer our questions helped push development forward.

The app needed to wrap up the basic functions of the shipping platform, be available in a multilingual version, and be integrated with the previously built website platform. Using a structured roadmap and defined milestones allowed the process to be adjusted to the client’s work schedule and kept within budget and deadline requirements.

• Thorough research to understand the logic and user flows in the existing product and reflect it in the new app.

• Paying a lot of attention to animations and UI details to uphold the quality and great UX of the application (with UX/UI designed by Easyship).

• Clear and open communication to overcome the time difference, and detailed reporting to the stakeholder at the management level.

• Working with the API of the web application, and preparing to receive data properly.

It contained a lot of data, a variety of filters for sorting, and searching options for the lists of shipments and pickups. The app had mobile functionalities personalized for the industry’s needs, such as a barcode scanner for easy search of shipment information.

The end user could manage, control, search for shipments/pickups, use live chat support, receive in-app notifications, and scan barcodes. All these things were meant to make shipment and courier pickup management easier and quicker for eCommerce companies.

The application entered beta testing in early 2022 and later went live in select markets. The initial first impressions were positive and users couldn’t find bugs that required fixing. With this initial product, the client aimed to offer new features and apps to expand on the market’s demands and user requirements.

• Understanding Easyship’s business logic and creating a companion app for the main web platform.

• Developing with the main goal in mind – a mobile application that fit Easyship’s designs and stood out for its UI/UX.

• Adapting to the client’s schedule and team collaboration demands.

• Maintaining app consistency, with all pages having the same high quality and response.